How to Find Winning Products

The fastest path to winners is a system: demand → economics → angles → competition. If one piece is missing, you’re gambling.

Step 1: Start with demand

• Look for problems people actively search for
• Prefer evergreen demand over one-week hype

Step 2: Check economics

• Room for margin after shipping
• Price fit for the platform (TikTok vs FB)

Step 3: Angles and creatives

• Can you write 3 different hooks?
• Can you show proof/demos?

Step 4: Decide fast

Use scoring + signals to choose what to test.

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