Mistake #1: Copying viral products too late
By the time a product is everywhere on social media, competition is usually high and ad costs increase. Focus on trends early and validate demand signals.
Mistake #2: Confusing views with buyers
Engagement doesn’t always equal purchase intent. Prioritize demand indicators like search interest and repeat sellers.
Mistake #3: Ignoring unit economics
If the product can’t handle ad costs, fees, shipping, and refunds, it will bleed money even with sales.
Mistake #4: Entering saturated markets with no angle
If every competitor uses the same creatives and offer, you need a clear differentiation — angle, bundle, audience, or positioning.
Mistake #5: Testing too many variables
Keep tests simple: one product, one audience, two angles. Clean tests give clean decisions.
Related guides
Pillar: Product Research for Dropshipping
Step-by-step process.
Find Winning Products
Framework to choose winners.
Validate Before Selling
Checklist to reduce risk.
Quick reality check: if you launch without validation, you’re not “testing” — you’re gambling. Use data to decide what deserves your ad budget.
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